Retail and eCommerce
Concerned about data protection?
Technology and data protection have had a major impact on both traditional mall retailers and e-Commerce.
The GDPR requires all retailers to pay extra attention to the maintenance of their sales and marketing databases, the registration of consent and the implementation of an effective data retention policy including deletion.
Multi-store chains often have different systems in different stores, often using paper, and should consider data minimisation techniques to ensure that they do not retain unnecessary data. Staff in the different stores should often be trained to ensure that all employees understand their responsibilities with regard to data protection.
Op deze pagina wordt uitgelegd welke wetgeving met betrekking tot gegevensbescherming belangrijk is voor organisaties in de detailhandel en de e-Commerce en met welke aspecten zij rekening moeten houden bij het beheer van persoonsgegevens.
What does the legislation mean for organizations in the retail and e-commerce sectors?
Net als alle andere organisaties moeten detailhandels- en e-commerce-organisaties:
- Be transparent in the way they process personal data and are responsible for it
- Be able to detect, manage, report and address data security breaches and, if necessary, contact the Dutch Data Protection Authority (AP)
- Have insight into the data they have, where it is stored and who has access to it
- Implement effective processes and procedures to protect personal data
- Allow all customers, suppliers and staff:
- to access the data stored
- to ensure that the data is correct and to amend it if necessary
- have it removed (unless there is a legal obligation to do so)
- To appoint a data protection officer if they:
- Process data at scale
- Use the data for profiling or automated decision-making
Key Data Protection Considerations for Retail and E-Commerce
Detailhandels- en e-commerceorganisaties moeten bij veel van hun activiteiten persoonsgegevens beschermen. Enkele belangrijke overwegingen zijn:
Sales and direct marketing
- Management of the consent of individuals receiving direct marketing materials
- Data retention
- Database management and data minimisation
eCommerce
- Data in contact forms
- Large amounts of data
- Financial, payment and transaction data
- Automatic profiling
- Cookies and tracking pixels
Multiple physical stores
- Data in different formats and in different locations
- Minimize duplicate data
- Removal and storage
- Existing and custom systems
- Paper files and archives
Staff and training
- Awareness training for staff to understand and act upon protection obligations
- Embedding a data protection culture that takes into account multiple locations, part-time, temporary and permanent staff
Administration
- Email systems
- Payroll administration, pension administration and personnel files
- Access and camera security
Data security
- Maintain network and server security
- Data encryption
Rules and agreement
- Privacy, retention and data protection policies
- Staff guides
- Processor agreements
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